Strategic Human Resource Management Essay Example | Topics and Well Written Essays - 1250 words

Key Human Resource Management - Essay Example Be that as it may, this may not be accomplished without thinking about the job of the HR division in the association. Essentially, vital human asset the executives (SHRM) is worried about the HR, HRM frameworks and capacities (Swanepoel , 2003). It is without a doubt genuine that all angles identified with human asset the executives influence all aspects of the hierarchical methodology plan. Interior exercises, for example, enrollment and preparing are a piece of the RBV model since they eventually impact execution of the association in general. It might be hard to plan and actualize methodologies in an association without fusing the important human asset related issues. It is the job of the HR division to distinguish systems that can realize constructive turn of events and development in the association through the endeavors of others, for example, the workers. Following the best game-plan in the association is generally known as best fit and this decides the achievement or disappoi ntment of the association. HR approaches that are intended to satisfy the requirements of the workers just as the association are compelling in adding to its prosperity. For example, an organization like SAB utilizes the RBV model to shape its tasks. The organization attempts to adjust its HR just as other outside variables that can affect on its tasks. Topic two: Strategic enrollment and abilities For every association to work suitably, there is requirement for selecting the best ability in any case since these representatives would be fit for being created to become significant resources for the association. Vital enlistment that is described by distinguishing proof of abilities of talented individuals can fundamentally add to the achievement of the association over the long haul. Essentially, enrollment is a procedure that includes looking for and acquiring qualified occupation applicants and it offers the association the chance to choose the most proper people to fill its activi ty positions (Carrell, et al, 1995).

Pestle Analysis Is An External Analysis Economics Essay

Pestle Analysis Is An External Analysis Economics Essay It is a piece of the outer examination when leading a vital investigation or doingâ market research, and gives a review of the distinctive large scale ecological components that the organization needs to mull over. This examination of the outside condition will prompt the distinguishing proof of various chances and dangers. 7.1 PESTLE Analysis of Royal KPN Political Factors The Netherlands opening level of its financial, business laws and speculation strategy is notable on the planet. The Netherlands economy is very internationalization with least obstruction from the administration, and its exchange venture strategy is the most open one in the worldâ [1]â . The administration offers numerous sorts of arrangements to empower worldwide venture, and bolster remote organizations to enter the Netherlands. Moreover, the Netherlands has all around done tax collection framework and business condition. The Netherlands low assessment rate and boundless duty income bargain organize in Europe make its tax collection condition great and alluring (L Zeng 2008). The new Dutch broadcast communications system is moderately liberal, without any obstructions to passage, no line-of-business limitations and generally barely any controls on costs. After deregulation, an enormous number of organizations have been in the neighborhood market to give media transmission benefits and put resources into facilities.â [2]â Also, the EU media communications controllers never decrease the guideline for the telecom business. The strategies about cut settlement cost and meandering charges are consistently distributed. The Netherlands, as most Organization for Economic Co-activity and Development (OECD) nations, is confronting a twofold test: to finish the advancement of the media communications showcase, and to plan for the cutting edge administrative system despite intermingling. Monetary Factors The Netherlands is known as the door of the Europe because of its transcendent topographical position. It has a thriving and open financial which relies intensely upon remote tradeâ [3]â . It is one of the principle outside speculation nations with the most good and alluring business condition on the planet. The Netherland is additionally having a significant influence in the financial and exchanging improvement, and having an enormous number of clients in the EU advertise. Before the finish of 2011, the GDP of the Netherlands is at present positioned sixteenth on the planet, and it is the eighth in imports of products and ventures from the United Statesâ [4]â . Also, the Netherlands has created correspondence framework and progressed moving system, with two greatest ports (Rotterdam and Amsterdam) and the third biggest air terminal (Schiphol) in the Europe Union. The Netherlands is additionally celebrated all around the globe by its driving innovations and the executives involve ment with numerous fields of ventures, for example, the telecom and electronic industry. To put it plainly, the Netherlands open economy is growing for the most part relies upon its great geological position, the created transportation framework, the propelled correspondence foundation and the created strategic help, just as the incredible government support and alluring business condition, make the Netherlands the most ideal financial condition for working together among all the European nations. In any case, lately, the entire economy in Europe is genuinely compromised by the European sovereign-obligation emergency. In numerous specialists see, financial downturn in the Euro zone will at present save for quite a while and this additionally influenced the telecom business. The continually corrupted large scale economy make an obviously decline in incomes of the European telecom organizations, lead to the benefit declined, liquidity crush and market request powerless. Social Factors The Netherlands has an advanced and worldwide society, the individuals living here has a high caliber of life. The Netherlands has a long and bright history; its exceptional social culture is so open and gotten entirely appropriate for remote individuals. During a few centuries, the Netherlands has acknowledged monstrous outsiders from everywhere throughout the world. Accordingly, the bright social history and global social condition make it ideal for the financial specialists to participate in shifts of business exercises. Meanwhile, the preferring business arrangement and stable world of politics give equivalent improvement chances to both neighborhood and remote organizations, which make the Netherlands business condition more enhancement. Also, the Netherlands has excellent work power. The greater part of the Dutch residents have gotten high instruction or employment preparing, and ace a couple of remote languagesâ [5]â . Besides, they are qualified with the unpredictable abilities that are required in the cutting edge economy. The Netherlands has a little however propelled telecom advertise. The broadband, Internet and versatile entrances are for the most part a long ways in front of the EU normal. The Netherlands has reliably positioned among the top of the line media communications advertises inside Western Europe. Broadband administrations will gracefully most noteworthy open doors for development, while fixed lines are relied upon to keep on declining. Versatile broadband associations in the Netherlands have expanded to 882,000 in 2010 and Mobile entrance came to about 130% in mid 2010. [6] Despite the recessionary conditions such like economy log jam and obligation emergency in Euro zone, Dutch supporters have demonstrated that they will keep spending, particularly because of their craving for the most recent advances. Innovative Factors The Netherlands has the main correspondence systems and IT advances in the Europe, which for the most part profits by the administration support and mechanical developmentâ [7]â . Presently shoppers in the Netherlands can appreciate an assortment of specialized strategies and an expanded scope of administrations, for example, system and remote system activity. The business has developed the past limits that kept administrations to voice related ones, which causes the PC and based IT and telecom innovations to turn into the piece of the typical lifeâ [8]â . Thus, it is getting progressively effective to do Internet exchanging among organizations in various nations because of the quick improvement of correspondence and IT advances. Besides, the Netherlands impeccable business laws and well-working shopper advertise have given a decent business condition to the telecom organizations to build up their innovations and make more extensive dispersion stations. Also, the Netherlands is among the universes most wired nations with a cutting edge, 100 percent fiber-optic foundation, the biggest transmission capacity and Internet Exchange on the European mainland, and a professional innovation government that is resolved to proceeded with research and development. [9] Telecom suppliers in the Netherlands offer a wide scope of administrations and are quick to present new advances. The Netherlands telecom advertise has one of the most progressive frameworks in Europe, which giving a strong establishment to developing packaged administrations contributions. Legitimate Factors The legitimate establishment of the Netherlands is additionally exceptionally applauded in light of its business laws which take laws letter as primary body and helped with lawful guideline hypotheses (L Zeng 2008). The Independent Post and Telecommunications Authority of the Netherlands (OPTA) advance rivalry, support development and ensure purchasers in telecom markets. OPTA likewise gives licenses for telecom administrators, sets interconnection costs for suppliers and end-clients, and unravel debates between telecom transporters. Radio correspondences Agency Netherlands is answerable for acquiring and distributing recurrence space and checking its utilization. Dutch Media Authority maintains the standards which are detailed in the Dutch Media Act just as in the guidelines dependent on this represent model the Media Decree.â [10]â Dutch Telecommunication Act went into power in December 1998. The Dutch government embraced the EC Electronic Communications Framework (IRIS 2002-3:4)â and changed the Act in 2004. Major modificationsâ include: 1) Adoption of electronic interchanges in different fields; 2) Expansion of OPTCs expert in rule making; 3) Improvement of buyer security, hostile to spam guidelines, utilization of rivalry law; 4) Single system applies to a wide range of electronic correspondence systems including digital TV systems. The updated Act went into power on May 19, 2004. Ecological Factors In the Netherlands, extremely high densities of both populace and financial exercises have prompted exceptionally serious weights on the countrys condition. Notwithstanding collecting ecological expenses, legislative organizations, similar to Water Boards, have the likelihood to charge charges. Organizations and families are charged straightforwardly for some dirtying exercises, for example the release of waste water to the sewers and the creation of waste (Statistics Netherlands, 2012). For organizations, these expenses would be accounted as parts of natural costs which are very high every year. Care for the earth is an indispensable piece of KPNs business tasks. KPN is specific center onâ responsible vitality use, on the grounds that the media transmission and ICT division expends a great deal of vitality and ICT can assist with diminishing its clients vitality utilization. They mean to ceaselessly improve their ecological presentation and to turn into a model in this division, just as to watch important guidelines and legislationâ [11]â . Likewise, KPN is devoted to legitimate administration of links, decrease of waste, and different issues that add to improve a domain. In the Netherlands and Germany, KPN has a confirmed natural administration framework (ISO14001). This global standard is utilized to create ecological strategy, to oversee natural angles and to improve the ecological exhibition of an association. 7.2 PESTLE analys

Check Out Bright Hill Press and Literary Center

Check Out Bright Hill Press and Literary Center Take a road trip up into the hills of central New York State, and you’ll find literature in those hills. Nestled in Treadwell, NY, Bright Hill Press and Literary Center  offers a bevy of creative and fun events for book lovers of all ages. An impressive 12,000 volume library stands as an extension to an 1865 house. The house and library serve as literary central: readings, workshops, the Word Image Gallery for visual exhibits. Because it’s a house, it has a kitchen (wine and cheese, y’all!, plus fresh local produce!) and a bedroom for visiting writers and artists (I stayed overnight and it was lovely, and they gave me breakfast!). There’s also a garden outside, which is fantastic for inspiration. Bertha Rogers Before Bright Hill Press, there was Word Thursdays. In 1989, Bertha Rogers moved with her husband from New York City to the Catskills. Because she missed regular readings, she sent a press release to The Daily Star, the local paper, calling writers for a reading on a Thursday that January. Five people came. Then every 2nd and 4th Thursday, people kept coming. After a few months, Bertha invited New York City writers to feature alongside writers from the upstate area. The reading series is still going strong today. Officially, Bright Hill Press was founded in 1992 with Bertha Rogers and Ernest M. Fishman. Its mission “is to seek out, study, and collect the work of early and contemporary writers, storytellers, and artists, and to publish, disseminate, and present that work through publications and educational and public programs for the larger community.” Authors who inspired the creation of Bright Hill Press are varied and numerous. Some well-known poets are Elizabeth Bishop and Robert Lowell. Bertha says, “the most significant local gem” was a writer who taught at SUNY Oneonta and began attending readings: Graham Duncan. He was a long-time supporter of their events. The press offers a full-length poetry book competition every year, and they also publish their own works. Recent Bright Hill Books include The Threshold of Light by Michael S. Glaser, Final Fort by Caroline Morrell, and their 25th Anniversary arts exhibit collection, Book Arts 2017, which shows off their word and image gallery with commentary by Alexander Campos and Bertha Rogers. In addition to Word Thursdays and small press publications, they partner with the New York State Council on the Arts to develop the New York State LitMap. This map shows writers across all of New York State and is chock full of interesting tidbits about each one. You may want to get two hard copies to hang on your walls, one showing off the map and one showing off the lush literary history on the back. Additional programs include Summer Literary Workshops for adults, teens, and children; Radio By Writers; Share the Words High School Poetry Competition; The Great Cultural Spelling Bee, co-sponsored by Roxbury Arts Group; and The Big Read, co-sponsored with Foothills Performing Arts in Oneonta, NY. A particularly memorable event for the literary center unfolded in 1996 during a 3-day Iroquois Festival involving hundreds of Native Americans from all over the country. The local private college Hartwick hosted an exhibit of Iroquois arts.   Also, Chief Jake Swamp of the Mohawk tribe planted two white pine trees of peace at Bright Hill Farm (the original site before moving to the current   house) and on Hartwick’s campus. There were panel discussions, readings, and music throughout the festival. Bertha Rogers retired after 25 years in 2017 though she still edits the poetry books they publish and still teaches the workshops for kids. Beatrice Georgalidis is now Executive Director and artistic director. Currently, Bertha is reading Lies of  Silence by Brian Moore. She recommends picking up Susan Orleon’s The Library Book. Beatrice Georgalidis Beatrice, when she’s not busy with the incredible task of directing Bright Hill, is reading The Source of Self Regard by Toni Morrison. She recommends Donna Tartt’s The Secret History. They both recommend Graham Greene’s The End of the Affair and The Comedians. When you do head out to Bright Hill Press for one of their amazing endeavors, bring a hard copy road map just in case you get lost. Your GPS may go out (and then you may or may not wind up drive-crying on the side of a mountain for a whileâ€"not that this exact thing happened to me or anything). Still, worth every second. Current exhibit: Hardened Shapes by artist Leah Frankel and poet Irish Cushing Coming up: Hat Key by artist Walter Hatke and poet Jordan Smith Word Thursdays: Thursday, April 25 2019: Rainie Oet and Mike Jurkovic.

Changing Connection Between Professionalism And Managerialism

Carvalho, T. (2014) ‘Changing connection between professionalism and managerialism : a case study of nursing in portugal’. Journal of Professions and Organisation,1:176-190. In this essay it will be argued that Carvalho’s (2014) article is beneficial to develop an understanding for the connection between professionalism and managerialism but it is limited to a small sample size and population target which is not appropriate for an effective research. Besides, several other factors such as leadership, organizational environment, government regulations are neglected in this article. The argument will be developed through a critical review of Carvalho’s paper, regarding research scope, methods, main findings and practical implications of the research results. Carvalho’s (2014) article reports a case study of nursing in Portugal. The challenges from political and institutional environment on the professionalism are discussed to determine the change in the values, norms and practices of nurses’ profession with the interview of 103 nurses at managerial duties. Firstly, Carvalho (2014) discusses that new public management and managerialism as the challenges for professionalism. In this, managerialism is concerned as the major threat for professionals as it increases organizational control over the autonomy over professional. But it is quite narrow aspect from which; the values and norms of the professionals are affecting as there are several other factors also, which creates theShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesapplication and consideration of how managment practice is formed and shaped by ideas and concepts. The authors have brought their wealth of experience and understanding and provided the field with an imaginative resource to address the dynamics between theory and practice. Dr Susanne Tietze, Bradford University, UK The key to success for managers is not only to be result oriented but also to be wise in their decision making. This requires that they have a deeper than superficial understanding of

Questions On Girls Laying Of A Bed - 822 Words

Missing 3 girls laying in a bed. There mother thought. There mom had just shut off the lights after a hard day of playing and working. They were exhausted. â€Å"Where is Liv?† says 11 year old Lexi. â€Å"Um, I don’t know she with us outside when we were watering the garden earlier today, and she had supper with us then we went outside and played on the swings and I don’t think she came back inside with us.† said 9 year old Lauren. â€Å"We better tell mom. You think she would notice if one of her kids went missing. Leave it up to the kids once again.† said Lexi. â€Å"Ya we should. But don’t you think she is going to get mad at us that were still up, its almost midnight.† said Lauren. â€Å"This is important you stay here i’ll be right back.† said Lexi.†¦show more content†¦Ã¢â‚¬Å"Dad we have no clue where Liv is and mom doesn t even care!† said Lexi. â€Å"Are you sure mom said that she put all 3 of you to bed?† dad said. â€Å"Haven t you realized that mom is a little out of it tonight? If I were you I wouldn t believe a word that came out of her mouth.† said Lexi. â€Å"I guess your right. Where is Lauren? We will go out looking for Liv. Your mom can stay in bed, I can tell you don’t really want to go near her.† dad said. â€Å"Lauren is in our room. I will go get her then we can go outside and look for her.† said Lexi. â€Å"Ok. Sounds good.† said dad. Getting Lauren. â€Å"Mom didn’t care about Liv! But dad is going to take us out looking if you want to come you can.† said Lexi. â€Å"Ya, I will come. Will you help me find a sweatshirt?† said Lauren. â€Å"Yup. I can’t believe that mom didn’t care about her own daughter.† Lexi said. â€Å"Me either† said Lauren. â€Å"Ya. She said she was tired and we would go out in the morning.† said Lexi. â€Å"I found a sweatshirt lets go find Liv.† said Lexi. Telling dad that they re ready. â€Å"Dad! I got Lauren we are ready to go. Where do you think she is? You think if she was lost she would try to stay in one spot.† said Lexi. â€Å"You would think that but you never know what Liv is doing. Remember that time when we lost her in the store and she was looking at lipstick.† said dad. â€Å"Yes. I do. That was actually kind of funny.† said Lauren. â€Å"Yup that was pretty funny besides the part that we had to stand in the store looking

Creation and Aspects of a Product Plan Free Essays

string(33) " founded the chip brand in 1932\." INTRODUCTION Origin of the Report As we are doing Marketing Management, our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan. We will write a custom essay sample on Creation and Aspects of a Product Plan or any similar topic only for you Order Now Purpose †¢ To get a clear concept how to make the product plan †¢ To acquire knowledge how to make mission, vision, marketing mix etc. Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors, market situation because enough information not available. Research Methodology Secondary: †¢ Internet: www. google. com , www. ekipidia . com, Source: thedailystar. net †¢ Other: Collected information from marketing report, magazines, running newspaper. 1:00 CURRENT MARKET SITUATION Today the chips market is dominated by Potato Crackers, Mr. Twist, Meridian, Cheese Ball, Lay’s, Sun Chips and other chips. We find out that, there is no high quality chip which is suitable for children health. But we found much normal category chips. Our product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor a nd taste and also work against for the cancer. So it’s a big gap that we find out. Our new chips has been received a new market challenge to cope with them. At the very beginning, our sale will be low, profit will also be little. We hope that we will be able to get the first mover advantage, because there is no such product especially for children health. 1. Market Description: We know, the market means potential customers of a product or service. Bangladesh is a highly populated country. The birth rate is very high . As a result the children rate is also very high. We are not producing our product not only for children but also for teenagers, young generation. So our total target market is very large. Market demands of market will also increasing as much we can position in our customers mind. (All this figure are estimated depending on class and age to have an idea about demand on chips on this variables) This is our target market. We want to target children as well as young people of middle and higher class of people. We are not eliminating lower class people but first we want to create demand for our product then we will try to reduce our product price and serve to all class of people. 2. Product review: The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. It is suitable for children health. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. 1. 3 Price: Price levels are set for launching our product for our targeted customers. 4. Sales: We want to produce 960000 of products in our first step of production. Depending on increasing demand rate, we will increase our production rate over a month. Every year, we will increase our 10% of production. We will observe the sales and satisfaction levels of our customers through our sales representatives. Our Product will sale only in Urban and town side areas of Bangladesh, that’s why we are not distributing and sales product in rural areas because our price level is bit high. After increasing our product demand and sales, we will try to reduce our cost of production. As a result, we reduce our product price and distributed in rural areas in Bangladesh. 5. Gross margin: We have a great competition in our market. 1st year; we want to create huge demand by good quality advertisement and promotional activities to create position in our customers mind. As a result, we expected low gross margin for 1st year, it will be just cover the fixed asset. 2nd year, we will try to sale more and more and reduce the cost of goods sold. It will increase our gross margin. 1. 6 Profit: We expected earning profit within 2 years. Before that we will try to cover our fixed costs and make break even points of sales. 1. 6 Distribution review: Factory Warehouse Divisional warehouse Salesman Retailer Customer †¢ Our factory situated at Tongi in Gazipur. After producing our products it will store in our own warehouse Mirpur. †¢ From this warehouse products are distributed 6 divisions by our own transport and then storing these goods in divisional warehouse. †¢ Then our trained salesman distributes our products in the market to the retailer. And finally retailers sell it to the ultimate customer. 1. 7 Competitive Review: 1. 7. 1 Potato Crackers: Potato Crackers is a very popular snack prepared with combination of wheat, starch together with potato. It is a light, crispy snack and less oily. It has an average food value and is available with spicy tomato flavor. Ingredients: Potato Powder, Potato Starch, Wheat flour, Refined Vegetable Oil and Seasoning. 1. 7. 2 Cheese Ball: |  |Cheese Ball is an extr uded product made from corn and rice and coated with rich cheese powder. It is superb in taste and | | |something to be enjoyed all the time. | | |Ingredients: Corn, Rice, Salt, Vegetable Oil, Cheese Powder Seasoning. | 1. 7. 3 Mr. Twist: Mr. Twist is especially attractive to youngsters. This potato based snack has a certain amount of modified or native starch to give it a beautiful twisty shape and fine texture. Available with tomato paprika flavor. Ingredients: Potato Powder, Modified Potato starch, Native Potato starch, Refined Vegetable Oil and seasoning. 1. 7. 4 Meridian Chips: Meridian Chips is especially attractive to all people. Total annual sales below US$1 Million. Export percentage 1% – 10% per year. 1. 7. 5 Lay’s: Lay’s is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. You read "Creation and Aspects of a Product Plan" in category "Papers" Lay’s chips have been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. | | | 2. 00 SWOT ANALYSIS: SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. Opportunities and threats are external factors. For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company’s products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete. Strength: |Weakness: | |[pic] Technological skills |[pic] New company | |[pic] Distribution channels |[pic] Absence of importer skills | |[pic] Product quality |[pic] Unreliable product | |[pic] Value delivery network |[pic] Financial problem | |Opportunity: |Threats: | |[pic] Changing customer taste |[pic] Changes in government politics | |[pic] Technological advances |[pic] Acceptance the product | |[pic] Changes in government politics |[pic] Competitor rate high | |[pic] Availability of raw materials |[pic] Strict rules and regulation | 2. 1 Strength: [pic]Without any touch of hand the product is made because of development of technological skills. [pic] There are another strength of the company is distribution channels. Our distribution channel is very strong; relation of the supplier and resellers is very strong. pic]The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. [pic]Because of our good relationship with supplier, reseller and for the good transportation facility our sale will be definitely increases. Our value delivery Network is in strong position. We are having good relationships with our suppliers for a longer period of time. 2. 2 Weakness: [pic] Although the company is new, it has not established a brand or images in the market place this is the w eakness for the product popularity. [pic] Because of the new product and company importer skills are absence here that’s why we can’t includes any internal facilities. pic] For the first time the mushroom is exit in the market that’s why people can’t properly reliable to the product quality. [pic] Financial problem is another weakness of the company like what will be the price Cost and investment. [pic] Quality of the Mushroom is not up to mark. 2. 3 Opportunity: [pic]It’s an available product but of the new version of taste and quality create a new change of the customer taste. [pic]For the technological changes and advances it’s easier to give any information and promotional activities to know the product popularity to the people. [pic]If the government changes politics then it will be easy to access the product to the market. pic]Availability of the raw materials is increasing day by day which is help to produce more products. 2. 4 Threat s: [pic]If government is increase the taxes and the political issues are not favor then it will be the threats for the company. [pic]The product may not be accepted to the people then it will be the great threats for the company. [pic]The product competitor rate is very high that’s why sometimes we are facing many competing problem, which can be a threats of the company [pic]Company establishment rules and regulation is strict that’s why sometimes to take any easy decisions are create complicated situations. Adjustment of opportunities and threat: The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired objective has been defined. If the raw materials are available to the market then the cost of the raw materials will be reduced then we can produce more product in minimum price, and if the government politics are favor then the supply of the product and the transportation cost will be reduced. These products have new taste and a new ingredient which is changes the customer taste. We have to overcome the threats. If the product is not the accepted to the peoples, then we have to increase our promotional activities to attract the peoples and create more differentiations better than our competitors. 3. 0 OBJECTIVES AND ISSUES 3. 1 Financial objectives: Achieve first year total sales revenue of Tk. 48,00000, based on average price of Tk. 14 per unit. But first three month we cannot achieve any profit because in that time we invest lot of money for sales promotion campaigns, electronic trade show, provide mini pack sample to the selected customer. †¢ Produce net profits of Tk. 9,60000 next year with a target profit margin of 20 percent on total sales. †¢ Marinating a significant research and development budget. †¢ Increasing production level each month by 1 % †¢ Investing more in Cultivation Of mushrooms. †¢ Establish 3 Big factory for producing large amount of product 3. 2 Marketing Objectives: Achieve a first year unit sales volume of 1,15,20,000 which represents a projected market share of 10 percent with one type in product line. †¢ Increase second year share to 15 percent, based on sales of three types in product line. †¢ Generate 30 percent brand awareness within the consumer target market and 40 percent brand awareness within the business target market by end of next year. †¢ We want to be no. 1 Chips Company in Bangladesh. †¢ After one month, we are collecting our sales review and satisfaction level of our customers. †¢ Diversification in our product line. †¢ We want to create social value for position in customers mind. 3. 3 Issues Our new brand of chip that is Mushroom chips is completely unknown into the existing market. So, our major issue is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create an excellent, distinctive brand image projecting innovation, quality, and value. We also must measure awareness and response so that we can adjust our marketing efforts if necessary. 4. 0 MARKETING STRATEGY 4. 1 Market segmentation: Geographic: divisions and district town side areas such as Dhaka, chittagoan, Rajshahi, Sylhet, Barishal, Khulna . Dhaka – (gazipur district -town side) Demographic: Age-5-12, 12-18, 18-24, 24 to others and higher class, middle class of people. Product related: †¢ Regular customers †¢ Irregular Customers †¢ Negative customers 2. Target market: †¢ Children †¢ Young people †¢ People Middle class and higher class †¢ urban areas people 4. 3 Positioning: To children, young people, chips customers who are seeking for delicious taste with nutrition . Mushroom chips contains mushroom that gives you taste with good nutrition because it has the highest level of Protein-15. 53%, Fat-20%, Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64% 4. 4 Differentiation: Mushrooms are good sources nutrition and this is our main ingredients. Top of Form Bottom of Form 4. 5 Marketing mix: Marketing mix consist of four basic things which is known as â€Å"four Ps†: roduct, price, place, promotion under the consideration of our product (Mushroom Chips) These four Ps are specified as 4. 5. 1 Product: The Mushroom chips, including all the features described in the product review section. The product is very healthy and a better quality compare to our competitors. Mushroom Chips (Burke) Recipe By : Cooking with David Burke Serving Size: 4 Preparation Time: 0:00 Categories : Amount Measure Ingredient — Preparation Method ——– ———— ——————————– 1 pound large white mushrooms Or Portobello mushrooms 2 cups clarified butter OR vegetable oil Coarse salt OR kosher salt — to taste Quality that we are first assure in our product. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. Each and every process of the production is done by automatic machine. Design is the factor that will often give a company its competitive edge. It is the totality of features that affect how a product looks and functions in term of customer requirements. Feature leads to the materials which are used in production for making the product. ‘ Regal industries used Mushroom powder, Mushroom starch, and Wheat flour, Refine vegetable oil, Seasoning and Potato powder for producing the chips. The top management of the Regal Industries has decided to give a brand name to new product as â€Å"Mushroom Chips†. Packaging which gives an extra attractiveness to any particular product. That’s why we also design a packet for â€Å"Mushroom Chips†. The whole packaging process will be done without any kind of hand touch in an automatic machine. 4. 5. 2 Price: â€Å"The Regal mushroom chips† will be introduced at tk. 14 wholesale and tk. 15 estimated retail price per unit. We know that the price is much higher than the other Chip present in the market but it will give a high quality. We expect to lower the price of packets within few months. Because of the first time at market the company would like to give some discount to the retailers which will make them some profit. The company is also giving some credit terms facilities to their wholesaler and retailers. 4. 5. 3 Promotion: The management of Regal Industries has budgeted tk. 1,80,000. 00 for their advertising and promotion activities for per month. As a new product in the market it needs huge amount of advertising and promotion activities to tell the consumer about the product and its features. For that reason management decide to go for more fancy advertise in Television, Radio, Billboards, and Web site and in News paper. The policy makers has decide to offer different types of popular cartoon and super hero characters stickers and tutus with per packet of Regal Mushroom chips for Childs and purchase intensive to the wholesale and retail for sell promotion. By organizing Charity concert, Open concert, Sports tournament, Reality shows etc; Regal Industries would like to build a good relation whit people in near future. 4. 5. 4 Place: At the very beginning Regal Mushroom Chips will distribute to the town area of 6 divisions across the country with companies own transport system. By considering the future demand it has planned to distribute in the whole country area. For unexpected future demand it always kept sufficient amount of inventories in its own warehouse. 4. 6 Marketing Communication Strategy: By integrating all messages in all media, we will reinforce the brand name and the main points of product differentiation. Research about media consumption patterns will help our advertising agency choose appropriate media and timing to reach prospects before and during product introduction. The agency will also coordinate public relations efforts to build the brand and support the differentiation message. To attract, retain, and motivate channel partners for a push strategy, we will use trade sales promotions and personal selling to channel partners. Until the brand has been established, our communications will encourage purchases through channel partners. Our distribution channel is quite different from other chips because our main target consumers are the upper class and upper middle class people, who are Not usually concerned about the television advertisement because they are more cautious about the product quality. 4. 7 Marketing Research: Using research, we are identifying the specific features and benefits that our target segments value. Feedback from market tests, surveys, and focus groups will help us develop the â€Å"Regal Mushroom Chips† brand. We are also measuring and analyzing customers’ attitudes toward competing brands and products. Brand awareness research will help us determine the effectiveness and efficiency of our messages and media. Finally, we will use customer satisfaction studies to gauge market reaction. 4. 8 Marketing Organization: Chief marketing officer holds overall responsibility of all the companies marketing activities. Company has also three top level manager for advertisement department , sales department and promotion department . And under sales manager company has six divisional sales manager . They are responsible for divisional sales increasing. Marketing Organization Abdur Rahman Chief Marketing Officer 5. 0 ACTION PROGRAM Our company â€Å"Regal Company† will be introduced in February 2011. Following are summaries of the action programs we will during the first three months to achieve our stated objective. January: We will initiate a Tk. 300000 trade sales promotion campaigns to educate retailers and generate excitement for the product launch in February. We will exhibit electronic trade show, provide mini pack sample to the selected customer. Our promotion manager is responsible for this work. February: We will start an integrated print, radio and media advertisement targeting consumers. This advertisement will show our products differentiation from other competitor. Advertisements also show our products feature to the ultimate customer. Our Advertisement manager is responsible for those works. March: As the multimedia campaigns continue, we will add consumer’s sales promotion techniques such as giving scratch card and lottery etc. Our sales manager is responsible for this type of sales increasing techniques. 6. 0 FINANCIALS PROJECTIONS In this section we make expected budget of sales and cost monthly and yearly. We count breakeven point unit sales. We also present our expected sales revenue and profit. Our product per unit cost is 13. 5 Tk. And wholesale price is 14 Tk. And Maximum retail price is 15 Tk. Expected Sales Budget |Division |Monthly |Yearly | | |Unit |Cartoon |Unit |Cartoon |Dhaka |5,00,000 |5,000 |60,00,000 |60,000 | |Chittagong |2,00,000 |2,000 |24,00,000 |24,000 | |Barisal |70,000 |700 |8,40,000 |8,400 | |Sylet |80,000 |800 |9,60,000 |9,600 | |Rajshai |50,000 |500 |6,00,000 |6,000 | |Khulna |60,000 |600 |7,20,000 |7,200 | |Total |9,60,000 | |1,15,20,000 | | Expected Cost Budget |Type of Cost |Monthly(TK) |Yearly(Tk. ) | |Variable |1,10,40,000 |13,24, 80,000 | |Fixed |20,00,000 |2,40,00,000 | |Total |1,30,40,000 |15,64,80,000 | Per Unit Cost Per unit Cost = (Fixed cost + Variable cost) Unit Production 2, 40, 00,000 + 13, 24, and 80,000) = 1, 15, 20,000 = 13. 5 Tk. Break-even Unit Sales (Yearly) Per Unit Sales 14 Tk. Per Unit Variable Cost 11. 5Tk Per Unit Contribution 2. 5Tk. Fixed expense Now, B E S in Unit = Per Unit Contribution 2, 40, 00,000 = 2. 5 = 96, 00,000 unit. Expected Revenue (Yearly) Sales (1, 15, 20,000* 14) 16, 12, 80,000 Variable Cost 13, 24, 80,000 Revenue 2, 88, 00,000 Expected Profit (Yearly) Revenue 2, 88, 00,000 -) Fixed expense 2, 40, 00,000 Profit 48, 00,000 7. 0 IMPLEMENTATION CONTROLS The controlling process: In the control Process, we will compare our total result with the expected things that we are mentioned. If there is mistakes then take necessary steps to control the overall process. There will be two way of controlling. One is operational control and second one is strategic control. Operational con trol: If any changes occurred to our production process, then it will be done by operational control. Strategic control: If any changes occurred into strategic plan than it will be done by strategic control. Market Audit: We will hire a market audit or researcher to evaluate our marketing plan and give advices how to improve in operational control, strategic plan, others plans. Implementation Plan: The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. †¢ Online advertising, which cost BDT 50,000. †¢ Separate rack in shopping malls and the departmental stores, which costs BDT 200,000. †¢ Other advertising costs BDT 10,00,000. †¢ Event sponsorship, which costs BDT 300,000 References: 1. http://trade. coa. gov. tw/showProduct. do? isTemp=falserid=2465lang=eshowMenu=true 2. http://www. recipesource. com/fgv/vegetables/mushrooms/00/rec0053. html 3. ttp://www. malaysiabest. net/2006/03/06/snacks-mushroom-chips/ 4. http://ihor5. freeyellow. com/mushchip. html[pic][pic][pic] 5. http://banglapedia. search. com. bd/HT/M_0416. htm 6. http://www. mushroomlovers. com/Health. htm [pic] â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Md. saley uddin , Reasonal Sales manager, Chittagong Ms. Sabrina Azam, Reasonal Sales manager, Sylet. Mr. Rafique Khan, Reasonal sales manager, Rajshahi. Md. Jahidul Islam, Reasonal Sales manager, Khulna Ms. Sayla Zaman , Reasonal Sales manager, Barisal. Md. Azad, Reasonal Sales manager. Dhaka Ms. Bristi Rani Advertising Manager Md. ,Hasan Mahamud,Promotion Manager Ms. Nancy Christina Sales manager How to cite Creation and Aspects of a Product Plan, Papers

Social, Technical and Financial Aspects of Google Company

Abstract This paper analyzes Google from various perspectives that include social, technical and financial aspects. In essence, it was established that Google is a multinational company that has a very large market share in the technological industry. The company has invested in different portfolios such as social media, emailing and analytics among other things.In its pursuit to penetrate the international market, the company incurred HR challenges, competition, and structural reformation issues.Advertising We will write a custom essay sample on Social, Technical and Financial Aspects of Google Company specifically for you for only $16.05 $11/page Learn More Further, there are current challenges which face the company, including the rise of Facebook, vertical searches and limited diversification. Finally, the financial analysis indicates that the company is increasingly adding its revenue, but the rate of growth is reducing over the years. Introductory Statements Google is one of the most developed and popular companies in the contemporary world. The company is known for many of its technological services it offers to customers globally. The emailing service is the most used and subscribed as compared to most of its portfolios. Indeed, Gmail has earned its reputation as the most preferred emailing platform. This came after the company staged intense competition against Yahoo which was the most popular email provider. Google has been developing new ideas and technologies in order to dominate the market. Its capability to understand the market and improve customer’s experience is admirable. In addition, this capability, innovation, and customer-oriented ideology have earned a competitive advantage. Its competitiveness has enabled the multimedia giant to acquire about 60 percent of the market share. As such, the company has been able to employ about fifty five thousand employees. Besides the big number of employees and the mar ket share, the technological monolith has accumulated assets worth over $70 billion (Kirkpatrick, 2010). As a result, the company is considered as one of the businesses that have risen rapidly. The sudden rise of Google and its global acceptability makes it important to analyze some of the critical issues that define its operations. In this light, this paper will touch on some of the organizational, technical, and financial aspects of Google. In this regard, it will discuss both the historical and contemporary issues facing the company. Importantly, its financial performance will be analyzed in relation to the last three years. History and Major Products History of the Company The company was conceived as a shared idea developed by two students – Serge Brin and Larry Page. They conceived this idea in 1995 while studying in the University of Stanford. When they met in 1995, they developed close friendship as colleagues. In 1996, the two scholars sought to start designing and d eveloping a search engine which they named BackRub.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The search engine was allowed to operate in the university’s servers to an extent of over-using the bandwidth. From then, the dual have developed the company as shown the listed discussion below according to the years. 1998: -The dual launched a service known as the Google Friends Newsletter. -The two scholars requested to be incorporated in the state of California. -Google is highly recognized as the search engine of choice in the market. 1999: – The Company opened an office along the 165 University Avenue. -Later they relocated to 2400 Bayshore which is just a few kilometers from Stanford. -In addition, they hired their first chef who was the point of departure as far as the company’s food program is concerned.Advertising We will write a custom essay sample on Soci al, Technical and Financial Aspects of Google Company specifically for you for only $16.05 $11/page Learn More 2000: -The Company discovered MentalPlex which was conceived as the mind reader. – The company won the Webby and user’s awards. The award was attributed to the technical advancement and capabilities. -They also made other developments that included Google Adwords and Google Toolbar. 2001: -The Company makes an acquisition whereby it bought Deja.com. -Within the same year, Eric Schmidt becomes the chair to the board. -The company discovered and publicized the Google Images platform where people would access millions of images. This was followed by the invention of the Google Zeitgeist. 2002: – The Company sought to support business efficiency.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More -It created the Google Search Appliances which enabled businesses to search their documents. -They produced Google API which facilitate search of website documents. -The company invented the Google Labs that facilitated the use of beta technology. – They introduced Google News and Google Shopping within the same year. 2003-2008: – The Company bought Pyra Labs which was known for creation of blogs. – It developed Google Adsense, Google Grant and Google Books. -In 2004, they launched Orkut, Gmail, Picasa and the Google Scholar. -In 2005, the company came up with the Google Maps, Google Mobile Search and Google Analytics. -In 2006, Google developed Google Finance, Google Calendar, Google Trends, Google Wallet, and App for Education. -In 2007, the company came up with services such as Safe Browsing, Android Platform and YouTube Partnership. -In the same year, Forbes International declared the company as one of the best organizations to get employed. -In 2008, Google came up with the BOLD internship program, Double-Click and Google Map Maker. -Google Chrome and Google Mobile App for the iPhone were developed. 2009-2014:- Google Voice and Google Ventures were invented and launched. -In 2010, Nexus Line, Google Crisis Response, and the Google Tv were brought to existence. -In 2011, the company developed the Google Art Project and Larry Page was appointed as the CEO of the company. -In 2012 the company was affected by the pursuit of the USA government to censor the usage of the internet. Amidst other companies, Google stood up against the legislation promoting the censorship. -In 2013, the company embarked on the production of clean wind energy and the invention of the Google+ Photos. -In 2014, the company acquired Nest, invented Android Lollipop and Google for Work among other products. Products Indeed, Google offers many products to its clients all over the world. In essence, most of these products have been included in the discussion regarding the history of the company. From that discussion, it is evident that the company has many products in the market. However, there are those products that have defined the competence of the company and made a vast effect on the market share. These are some of the most crucial products: Gmail – This is an emailing platform which provides people with the opportunity to communicate and collaborate. Google Chrome – This is a browser which enables users to access website documents and download files from the internet. Google Map – The company enables people to find locations and residences using the online maps. Gmail plus – This is an upcoming social site which seeks to connect people around the world. Web Search – The web search allows people to find web pages over the internet. AdSense – It enables customers to make revenue online through advertisement. Google Books – Students can access textbooks online through this product. Google Driv e – This is an amazing service where clients are allowed to store and access information remotely. Google Translate – The service translates text from one language to another. Google Docs and Sheets – This product is used to open both the word documents and spreadsheets. Android – This is an open source operating system which enables mobile devices to install most of the mobile applications for use. It is one of the fast growing application platforms in the world. It is posing a great threat to operating systems such as Windows and the Mac. When and How the Company Went International In essence, although the Google Web Search was widely used around the globe, Google officially became an international company in 2001. During this year, the company opened its first international office. This move was meant to target the Asian market segment which is highly populated. After the office in Tokyo, the company moved forward to open another international office in Sydney. This is another international location which has a lot of financial and technological opportunities. The company opened these offices so as to tap the expertise in Asia. As such, the company benefitted from the unexploited consumer market and the rich skills. The decision can be termed as a strategic, reasonable, and competitive move. Initial International Issues and Challenges In essence, Google sought to explore the international market after six years of operation. Although this time had substantially equipped the company management with the needed experience to run normally, it posed some few challenges during globalization. First, the company was under stiff competition from the dominant Yahoo Company. Indeed, before the establishment of Google, Yahoo was the most used and recognized web search engine. It also provided many customers with emailing services around the world. In addition to this, Yahoo has already penetrated the international market and connected peopl e using the Yahoo Messenger. As a result, Google was a new entrant as far as the international market was concerned. This implies that the stiff competition incurred by the company was a critical challenge. Second, the company faced human resource issues due to the fact that it was expanding globally. In this regard, opening the new offices in Tokyo required employees and managers to operate the premises. This implies that the company had to add financial resources to hire more experts. Besides the issue of financial capability, the company faced the challenge to get credible and able employees in the new arena.  Globalization also posed a critical challenge when it came to the acquisition of the market share. In this regard, it is understandable that Yahoo had already penetrated the global market. The new establishments therefore presented a challenge to the marketing department and the acquisition of customers in the new territory. This was coupled with the expansion of organiza tional structure and the scope of operation. Current International Issues and Challenges Whereas Google has been successfully conquered the world’s most dominant emailing and messaging giant, technology is increasingly becoming dynamic. Companies which are not direct competitors evoke critical challenges and issues. From the social perspective, the social media has gained a lot of popularity worldwide. In essence, Facebook is considered to be the social media monolith than encounters very weak competition. In the age of social media, Google has realized that it cannot hold its clients to its services completely. However, the company is known for its pursuit to tie customers to all its services and discouraging deviation. However, Facebook has become very popular. In order to answer to this competition, the company has invented the Gmail Plus (Arthur, 2012). Nevertheless, its clients are not prepared to leave Facebook for Gmail Plus. The tag of war regarding social media is on e of the most challenging issues facing Google.  Second, the company incurs critical anti-trust and frequent monitoring. The world and USA have been monitoring Google to find out whether it passes the credibility test. For example, when Google bought the ITA, which provides information on flights, the American government hesitated to clear the deal. This hesitation lasted for a whole year and was evoked by the concerns that Google would have preferential treatment towards the acquired company. In the same breath, the EU has been conducting thorough investigations concerning complaints raised in relation to such preferential treatments. Importantly, this is a crucial challenge due to the expected rise and growth of the online businesses. With this growth, there will be need to rethink about impartiality as far as web searches are concerned.  Third, the company is facing the effects of slow growth as a result of the law of large numbers. However, this situation cannot be ignored b ecause most of the other companies are growing rapidly. In particular, the company slowed its financial growth in 2013 to 21 percent. The growth had slowed to 29 percent in 2011 due to the same situation. Whereas this growth has been slowing in an alarming rate, the company was growing at 100 percent during the year of its IPO. However, the company still compares competitively with its counterparts of the same size. Nonetheless, it should develop ways to innovate new services and products in order to attract more customers and increase portfolios. Bearing in mind that companies become dormant after reaching a certain size, the technological monolith should not lie on its success. It is time to invest more money in research and development in order to leverage its growth.  Additionally, employing new expertise should also be an option of leverage.  Additionally, Google is grappling with the capability to satisfy the payment and e-commerce industry. The company made an attempt to provide a phone-attached chip which was aimed to facilitate payment. However, it failed terribly whereas companies such as PayPal, Amazon and Apple are fairing quite well (Rosen, 2011). This implies that the company has not been able to get a payment system in the hands of its clients. As such, most of its products have to be paid through other companies. This is an indication that Google might not be able to penetrate the $1.5 trillion industry and diversify its portfolio in that sense. Consequently, acquiring a payment system is one of crucial issues facing the company currently. Another issue facing the company relates to the use of vertical searches. In this case, the users of personal computers and desktops access websites through google.com. In principal, most of the computer users search hotels, products and services using the official Google site and web search. However, the introduction of the Smartphone and the increasing use of mobile phones have changed the manner in whi ch searches are made. In this case, mobile and Smartphone users access these products and services using specific applications. As such, the company is incurring a critical change of the technological landscape. This requires Google to come up with a counter strategy which will enable them to sustain the market share.  Further, Google incurs the challenge of revenue diversity and its future sustenance. In this regard, it is evident that the company draws more than 80 percent of its revenue from the advertisement industry. This implies that Google would possibly collapse if the advertisement industry encountered problems. This is a very dangerous approach to business because it increases the risk exposed to the company. In fact, the use of cost per click is reducing the desktop searches. Essentially, Google is not immune from the risks posed by the effects of product lifecycle. This is an implication that the reduction of desktop searches will lead to a reduction of the revenue com ing from this stream (Sutherland, 2011). Besides, the company’s investors have high expectations on the performance of the company. Although this is a positive aspect when it comes to the inspirational performance of the company, the question is whether the performance can be sustained. If it is not sustained, Google will collapse because the trust of the investors is based on the performance of the company. This implies that the company is its own worst enemy as far as the future sustenance is concerned. This situation arises amidst the fact that Facebook might develop a web search service in the next five years. Given that Facebook has many subscribers, it is evident that Google might loose the war in the web search industry. Understandably, Facebook will develop an amazing product in this regard. As a result, it will pose a great threat and competition. On the other hand, Google will be disadvantaged because it cannot pose competition on Facebook’s social media port folio. Volatility and Exchange Rates The Graph below shows the comparison between Google and the VXGOG option. In this case, it is evident that Google does not have a high volatility as compared to the other trade. It can be implied that Google’s performance is essentially predictable. Understandably, a less volatile market does not fluctuate frequently and randomly. Instead, it fluctuates reasonably in a manner that investors can predict and then invest. However, the highly fluctuating companies are associated with the possibility of making high profits or big losses. If a sharp and experienced investor is involved, it becomes easy to make profits and avoid loss. On the other hand, the companies whose volatilities are low form the preference of many risk-averse investors. The risk-loving investors prefer investing in highly volatile companies whose stocks rise and fall frequently and even randomly. Hedging and Property Rights Google hedging program is performing very well i n the current situation of the world. The company is hedging actively against the prevalent exchange rates in order to reduce the profitability of other companies such as Web Search. Towards the end of 2013, the company used about $34 billion to hedge against the possible poor performance (Miller, 2012). The company sought to raise and promote the USD amidst the worldwide credit crises and the currency fluctuations. Efforts in Corporate Social Responsibility Google has been known as one of the most reputable companies when it comes to the Corporate Social Responsibility. It is involved in a program known as Google Green which seeks to compel employees to use energy efficiently without waste. It also runs the Google China Social Innovation for College Students. This program is meant to enable students come up with ideas and develop them. Also, the company undertakes the Google Grant Program to provide any kind of aid. For example, it provides free advertisement to charitable organiza tions. Financial and Ratio Analysis Revenue The company’s total revenue has been growing rapidly over the years due to the increasing number of customers and innovation. In essence, the revenue income of the company over the last three years is shown in this graph. According to the graph above, it is evident that the company revenue has been increasing since 2011 to 2013. However, the rate of growth was faster between 2011 and 2012, but it reduced significantly from 2012 to 2013. This is an indicator that the earlier analysis was in order. Financial Ratios Ratio Value at 2014 Value at 2013 Value at 2012 Current ratio 4.8 4.58 4.22 Operating Margin 0.25 0.28 0.30 Return on Equity 0.17 0.18 0.20 Quick Ratio 4.8 4.58 4.18 Profit Margin 0.22 0.23 0.23 Gross Margin 0.61 0.60 0.63 Cash Ratio 3.83 3.69 3.35 Conclusion It is evident that Google is one of the most innovative and fast growing companies in the contemporary world. Indeed, the company has a deep histo ry which dates back to 1995. The company enjoys a big revenue size which has also reduced the rate of growth. In essence, it has been noted that the company faces various challenges in regard to the social, financial, and technical issues.Importantly, the rise of Facebook, vertical search, and the lack of diversity are some of the crucial challenges facing the company. It is therefore important that the company embarks on increasing its innovative capability and growth. Lastly, it cannot be disputed that the revenue and the profitability of the company keeps on rising over the years. References Arthur, C. (2012). Digital wars: Apple, Google, Microsoft and the battle for the Internet. London: Kogan Page. Kirkpatrick, D. (2010). The Facebook effect: The inside story of the company that is connecting the world. New York: Simon Schuster. Miller, M. (2012). Google. Emeryville, California: McGraw Hill Osborne. Rosen, J. (2011). Constitution Freedom and Technological Change. Washington, D .C.: Brookings Institution Press. Sutherland, A. (2011). Google. London: Wayland. This essay on Social, Technical and Financial Aspects of Google Company was written and submitted by user Ayleen B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.