Asos Company Advertising

Executive Summary Asos Company trades in clothing and markets its products online. This year, the Company is planning for an advertising campaign through TV channels and weekly magazines.Advertising We will write a custom report sample on Asos Company: Advertising specifically for you for only $16.05 $11/page Learn More The budgeted amount for the campaign is $500,000 and the advertisement will start from the month of July. The TV advertisement will appear three times during the sport news and cost $60,000. The campaign will also appear in a weekly magazine in an A4 spread and cost $42,000 (Pozzi 2012). The objective of the campaign is to increase the sales by the end of July by 5%. The objective is based on the growth of online sales in Australia, which have increased to 61% from 59% during the last financial year. Going by the strategies in place, by the end of July sales are expected to increase by 5%. The online advertisement is aiming at evoking int erests from a wide range of customers especially women (Marquis Udo 2001). Background of ASOS Company Two people namely Nick and Quentin founded ASOS in June 2000 in the United Kingdom. The acronym refers to â€Å"as seen on screen†. The company started as a small business that specialized on online sales of products that were associated with celebrities. ASOS has about 1000 employees and approximately 50,000 brands on fashion. Within one year after the Company was created, it joined London Stock Exchange and continued growing in size. ASOS has developed strategies to attract attention from women from the year 2005 by introducing a beauty line and men’s line in the year 2007. Today, the company is the leading retailer in the United Kingdom (Brynjolfsson Smith 2001). Introduction ASOS Company is targeting to evoke interests from 16.6 million unique customers on monthly basis from different parts of the world where the targeted customers are aged 18 years and above. La st year alone, the number of online users registered with ASOS Company reached 8.7 million while those who had already shopped from the Company reached 4.7 million from 160 states (Marquis Udo 2001). ASOS Company specializes in Unisex clothes and brands in fashion but the current strategies also aim at evoking the interest of older women by meeting their special needs. ASOS’s campaign is unique in that no other Company has explored the target market of older women. The older women being targeted by the company are aged between 35 and 50 years (Pozzi 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reasons for targeting women aged between 30 to 50 years There are many reasons why the company should target women between the age of 30 and 50 years (Brynjolfsson Smith 2001). Women at this age are always occupied with their families either attending to their kids at home or takin g them to school as well as outings on weekends and holidays. They do such activities every time they are free from work. Such women therefore require to dress in outfits that give them confidence as their activities involve interacting with people of their class (Marquis Udo 2001). On the other hand, women approaching the age of 50 years become less busy with most of their children being through with schooling thus reducing the number of commitments. At this time, women like spending their extra time in going out and socializing with friends. It is therefore paramount for them to improve their appearance. ASOS Company wishes to help such women style their appearance at a price they can afford (Brynjolfsson Smith 2001). Women aged 30 and 50 years experience change in fashion through their peers and like adjusting their wardrobes to match the new social group. Therefore, women aged between 30 and 50 years like being confident and careful when choosing their attires. ASOS will ensur e that the campaign includes seeking the input of women at the specified age and pays attention to their comments about what they enjoy wearing as well as observing the fashions being worn by similar women in different parts of the world (Marquis Udo 2001). More focus will be on creating awareness for the prospective women customers at this age than provoking their behaviour towards the products because this strategy follows the hierarchy model. According to the model, the number of those who are interested with awareness and knowledge is always high but as the pyramid goes up the number of those who can change their behaviour towards a particular brand decreases (Marquis Udo 2001).Advertising We will write a custom report sample on Asos Company: Advertising specifically for you for only $16.05 $11/page Learn More The women who may be unaware of the products require awareness by recognizing the products in the adverts using repetitive messages bearing the name of the products offered by the company. This will be difficult because some women may have their attention captured but fail to note the brand offered by the company (Whit 1998). ASOS will concentrate on building the knowledge base of the women targeted because they may be aware of the products but lack more information them. The advertisement will target women to make them comprehend the names on the different brands of clothes sold by the company as well as what the names of the brands represent. ASOS will focus on ways to convince customers how its brands are different from those of its competitors as well as identifying the specific appeals based on their benefits to the women (Pozzi 2012). The Company will build the preference for the women customers by promoting the quality of the clothes and other features such as high performance and value because the women may like the brands but not prefer them to products from the competitors. ASOS will measure the success of th e campaign by checking the preference of women before and after the advertisements. The Company will also build on convincing the targeted women because making them prefer its brands to others may not necessarily mean they will be convinced to buy (Marquis Udo 2001). The final step in the campaign will be targeting women to purchase the products because they may be convinced to make the purchase but fail to get around to actual purchasing. The customers may continue waiting for more details about the brand or decide to make the purchases later (Pozzi 2012). The campaign will ensure the targeted women take the final step by reducing the price of the clothes and introducing premiums for the products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The targeted customers will also be allowed to try out the products of their choice by searching out for more details about the brands. Thus, the campaign by ASOS Company will be systematic. The stages will start with building awareness and end with the purchasing of the brands (Brynjolfsson Smith 2001). References Brynjolfsson, E Smith, M 2001, ‘Consumer decision-making at an internet shopbot: brand still matters’, Journal of Industrial Economics, vol. 49, pp. 541-558. Marquis, G Udo, J 2001, ‘Factors affecting e-commerce web site effectiveness’, Journal of Computer Information Systems, vol. 42, no. 2, pp. 10-17. Pozzi, A 2012, ‘Shopping cost and brand exploration in online grocery’, American Economic Journal Microeconomics, vol. 4, pp. 96-120. Whit, A 1998, ‘At far too many sites ‘buyer be lost’ applies’, Internet World, vol. 98, no. 6, pp. 23-26. This report on Asos Company: Advertising was written and submitted by user Mikayla Cline to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

History of the Olympics - 1972 Olympic Games in Munich

History of the Olympics - 1972 Olympic Games in Munich The 1972 Olympic Games will probably be best remembered for the murder of eleven Israeli Olympians. On September 5, a day before the Games were to begin, eight Palestinian terrorists entered the Olympic Village and seized eleven members of the Israeli Olympic team. Two of the hostages were able to wound two of their captors before they were killed. The terrorists requested the release of 234 Palestinians that were being held in Israel. During a failed attempt at rescue, all of the remaining hostages and five of the terrorists were killed, and three terrorists were wounded. The IOC decided that the Games should go on. The following day there was a memorial service for the victims and the Olympic flags were flown at half staff. The opening of the Olympics was postponed one day. The decision of the IOC to continue the Games after such a horrific event was controversial. The Games Went On More controversies were to affect these Games. During the Olympic ​Games a dispute arose during the basketball game between the Soviet Union and the United States. With one second left on the clock, and the score in favor of the Americans at 50-49, the horn sounded. The Soviet coach had called a time-out. The clock was reset to three seconds and played out. The Soviets still hadnt scored and for some reason, the clock was again set back to three seconds. This time, Soviet player Alexander Belov made a basket and the game ended at 50-51 in the Soviets favor. Though the timekeeper and one of the referees stated that the additional three seconds was completely illegal, the Soviets were allowed to keep the gold. In an amazing feat, Mark Spitz (United States) dominated the swimming events and won seven gold medals. More than 7,000 athletes participated, representing 122 countries.

The Influence of Arabic Language on the Culture Essay

The Influence of Arabic Language on the Culture - Essay Example In the Middle East region, more than one hundred million people may be found to use the language as their language of speaking. During the eighteenth century when the Arab Empire had encountered severe problems in maintaining their political stability, it was the Arabic language that emerged with its power and contributed in building a bonded relationship among the Muslim states. Thus the language played a significant part in â€Å"preserving cultural unity and continuity in the Muslim world†. If the significance of the Arabic language is studied with respect to the Arabic culture, it can be realized that the language has an important role to play in the Arab-Muslim culture. The language enabled a relationship between the Arabs and the Muslims in the support of the language as well as the cultural principles that they followed. Several authors have been found to significantly focus on the importance of Arabic and mentioned Arabic as the language of culture. The language was used in the circumstances of religious disturbances between Christians and Muslims, in internal conflicts among the Arabs, or with other countries. The language took a major part in conveying the cultural principles in the East to the West and this was executed by converting the languages of Arabic cultural books into other languages. Thus this initiated and encouraged an association between the East and the West in regard to the cultural beliefs. Studies reflect that the Arabic language â€Å"is the faithful register of Arab cultural achievement as well as the basis for politico-cultural resurgence† across the entire world of Arab. The language was found to be the â€Å"driving force† as the Arab country aspired to be superior to other countries in its nationalism actions as well as culture.

MLT1 Task 5 Essay Example | Topics and Well Written Essays - 250 words

MLT1 Task 5 - Essay Example Streptococci lacti) and Lactobacilli (e.g. Lactobacillus casei, L. pentosus), which produce lactic acid as the end product of fermentation (Buchanan & Cibbons, 1974). Other glucose fermenting bacteria that produce these acids are Proteus, Shigella, Salmonella, Escherichia coli, Microbacterium and Leuconostoc (Buchanan & Cibbons, 1974). When using phenol red indicator in the broth media, two bacterias that ferment glucose were the E. coli and Shigella sonnei, they produced measurable acid by-product because the broth media changed from red to yellow. Therefore, organisms like Escherichia coli, ferments glucose through fermentation thereby liberating large amount of three types of acids like succinic, lactic, and acetic, which changes the media from yellow to red (McDevitt, 2009). The Voges – Proskauer test is appropriate because of the detection capability of acetoin, which is produced by the bacteria that use it as metabolic intermediate by following the butane diol pathway (Buchanan & Cibbons, 1974). This test is used when differentiating Escherichia coli from other Enterobacter  species like Enterobacter  aerogenes because E. coli is positive in Methyl red yet negative Voges-Proskauer whiles the Enterobacter  aerogenes is negative in Methyl red test and positive in Voges-Proskauer (McDevitt, 2009). Availability of main source of food determines the enzymes and the pathway of glucose metabolism because different nutrients require specific enzymes hence determining the pathway (Dannessa, 2014). However, alternative pathways are used when organism require a specific amount of ATP, since different pathway produce a certain amount of ATP after oxidation of glucose (Dannessa,

Legal Language-Research Essay Research Paper Example | Topics and Well Written Essays - 3000 words

Legal Language- Essay - Research Paper Example This assignment will look at the impact of new media on the conduct of judges and juries in relation to a public lecture by the Chief justice of the Victorian Supreme Court, Marilyn Warren, on Open justice in the technological age (Warren, 2013). Juries play a fundamental role in allowing for a participation in the criminal justice process that is all inclusive and reflective of the values found I the community (Robbers, 2008). As such, juries are made up of people gotten from the community and who determine the outcome of a trial. They are to reach decisions basing on the information obtained from court proceedings. This is done with full respect of the law and also in accordance to instructions given to them by the judges overseeing the trials. Information they obtain during court proceedings which in law sums up as evidence is not supposed to be communicated to members outside the jury (Harlow, 2012). They are required to make their deliberations among themselves and not include members of the public including friends and relatives as doing so would compromise on their impartiality if not objectivity. In addition, they are not supposed to have preconceived opinions pertaining to the defendant such as whether he is guilty or not and only use the rule of law to arrive at their decisions. The introduction of new media especially one that is associated with internet is threatening to undermine the workings of juries (Surette, 2014). This is because it posses the challenge on need to observe the right of the public to be given information pertain to their justice system and that of the accused to be subjected to a trial perceived to be fair by all standards. This challenge has caused some juries to be in new headlines for all the wrong reasons. Jurors are now getting used to accessing information that is fast passed as they constantly receive emails, Facebook and twitter posts that influences their

Trends In Matrimonial Advertisements Media Essay

Trends In Matrimonial Advertisements Media Essay Society comprises of group of people residing together with different wants, needs, demands but common interest. Society consists of different region religion to come together and share their experiences, problems, happiness sorrows. How to react in society, one learns from his/her family. We have family members who teach and instruct us how to behave in the society. From where this society begins? It begins from home. Marriage (also called matrimony or wedlock) is a social union or legal contract between people called spouse that establishes rights and obligations between the spouses, between the spouses and their children, and between the spouses and their in-laws. The definition of marriage varies according to different cultures, but it is principally an institution in which interpersonal relationships, usually intimate and sexual, are acknowledged. Show me a man or a woman alone and Ill show you a saint. Give me two and theyll fall in love. Give me three and theyll invent the charming thing we call society. Give me four and theyll build a pyramid. Give me five and theyll make one an outcast. Give me six and theyll reinvent prejudice. Give me seven and in seven years theyll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home. à ¢Ã¢â€š ¬Ã¢â‚¬ ¢ Stephen King, The Stand. The marriages planned in heaven but commence on earth. Nowadays the various consultancy, bureaus, print media, new media etc. are striving their best in helping the bachelors to find their suitable match. Print media comprises of newspapers, magazines, journals, books, direct mail, etc. Advertisement carried by print media is known as print advertisements. The newspaper being a vehicle delivers messages along with news, views, entertainment, columns etc. The large group of readers get interest in advertising content published in the newspapers which varies from person to person. A newspaper is typically either a daily or weekly publication that is regarded, with some exceptions, as a local advertising medium. Newspapers normally selects their news, features and editorial subjects with an eye to the wants and needs of people with in a particular community. Newspaper advertising can be classified as follows: Classified advertisements Classified display advertisements Display advertisements Insertials etc. Classified advertisements: As the name implies, classified advertisements are placed under a specific heading called classified. They are dull and dark form of advertising with no matter of display. These are very cluttered and cheap in rates. It is the reader who put an eye of his interest. Example: wanted ads, sale purchase ads, to-let ads, matrimonial ads etc. Classified display advertisements: In these type of advertisements a little matter of display is added to make the advertisement stand individually from the cluttered classified advertisements. In this advertisement display involves borders, larger types, white space and illustrations are added. Example: tender notice, government notices, legal notices etc. Display advertisements: such type of advertisements are attractive and eye pleasant element of newspaper. It is placed on news pages. It work as a crown for front page. It carries glamour pictures, multicolor, illustrations which please the eyes of the reader to go through. They are costly and generate huge revenue for newspapers. Examples: commercial advertisements of goods and services. Insertials: insertials means are those advertisements which are inserted in newspapers. They also carry messages in the form of advertisements. Examples: pamphlets, leaflets etc. Matrimonial advertisements fall under the category of classified advertisements. The following picture shows that matrimonial advertisements placed in one of the leading newspaper known as The Tribune But nowadays we have hybrid style of matrimonial classified advertisements. The following picture shows the matrimonial advertisements placed in one of the leading newspaper known as The Times of India. Review of Literature:    R.S Pathak stated in  Matrimonial Advertisements in India: A Sociolinguistic Profile (june,2005) The interrelationship between language and society, through highly complex, looms large over the present-day sociolinguistic deliberations. Language, as K.L. Pike (1960:293) says, holds the key to social nucleation. The relationship  between them is twofold functional and existential. It presupposes correlations between linguistic and social phenomena. As Hymes (1961) puts it, we look simultaneously at language in social matrix and at society in its linguistic medium. Language is the most effective communication system to signal social reality or culture (Halliday 1978:2) and is characterized by its highly organized system of human communication. It is, in fact, a system of  systems, which aims at communicating methods effectively. The social environment can get neatly reflected in language, as is evident from kinship vocabulary, for example, the values of society can also have a noticeable effect on its language. Any in-depth language use in social context would unfold the way society matrimonial advertisements (ads, for short) explicitly reveal the functioning of what Halliday (1967:26) calls the linguistics of social roles. Indian English reveals a repertoire of socially and culturally determined language functions. The repertoire of styles and register found in such functions of language reflect a social context within which innovations are meaningfully attempted. As Leech (1996) suggests, It is certainly desirable that we should cultivate an objective and critical awareness of the linguistic transactions into which we enter day by day, either as initiators or passive recipients. This approach finds an event more forceful advocate in Halliday(1973:365), who maintains:à ¢Ã¢â€š ¬Ã‚ ¦.. We are interested in how people use language and in how language varies according to use. Behind this lies a concern with nature of languages itself: once we interpret the notion uses of language in sufficiently abstracted terms we find that it gives us insight into the w ay language is learnt and, through that, into the internal organizations of the language, why language is as it is. Behind this again is a still deeper focus on the society and the transmission of culture; for when we interpret language in these terms, we may cast some light on the baffling problems of how it is that most ordinary uses of language, in the most everyday situations, so effectively transmit the social structure, the values, the  systems of knowledge, [and] all the deepest and most pervasive patterns of the culture. With a functional perspective on language, we can begin appreciate how this is done. Ulrike Wanitzek and Frauz Twaib stated in Presentation of claims in matrimonial proceedings in Tanzania (1996) As a system deals with social ordering , the law is very much a function of words i.e. of language. Language is one of the most effective way of communicating. Marriage proceedings are regulated by the law of marriage act, 1971. A matrimonial proceeding is any mat ter touching upon a marriage relationship which is brought to court by way of a petition for decision for declaratory decree, annulment of marriage, separation or divorce or a chamber application for maintenance, custody of children, division of matrimonial property or other matrimonial relief. Hence, one sees within the law of marriage act concepts which are based on the common law, Islamic law the customary laws of the various ethnic group in the country. Objectives: The broad objective of the study is to know about the latest trends in matrimonial advertisements. The specific objectives are: What is total coverage of matrimonial advertisements in newspaper? Whether sms (short message service) language is used in advertisements? What type of appeal are made in it? What type of looks of advertisement is preferred? Research methodology: The researcher employed census method for data collection. The census method is quantitative approach. Here content analysis is used as a tool of data collection. Content analysis is a method of studying and analyzing the communication in a systematic, objective, and quantitative manner for the purpose of measuring variables. Reference period: The reference period for the study is the month of November December2012. In this period, Sunday of every week was considered for matrimonial advertisement as they appears only on Sundays of The Tribune and The Times of India. Sample selection: The sample selected for the study is the 18 newspaper of The Tribune The Times of India. The advertisements appear on Sunday of every week. In the month of November (4, 11, 18, and 25) in December (2, 9, 16, 23, and 30). This sampling is stratification by week of the month and by day of week. (Wimmer Dominick, 2012) Hypotheses: The hypothetical view of the researcher is that there is a shift in trends from classified matrimonial advertisements to hybrid classified matrimonial advertisements. Finding and discussions: The following table carries the interpretation of data which states that:

The Essence Of Empowerment Essay -- essays research papers

The Essence of Empowerment Empowerment is certainly not a new idea within the business arena. In fact, its concept has been around since the 1960's when American car manufactures suddenly realized that they were losing their butts to the Japanese producers. An extensive and extremely well-funded investigation for answers to the recurrent question, how do I get more out of my employees while simultaneously lowering my costs, did produce some implementable and constructive results. The topic I have chosen to investigate is the application of employee empowerment and how to get the most out of this HR "buzzword." Within my scope of discussions are topics which include effective implementation, the role of the organization, and incentives to achieve and sustain actuation. Employee empowerment, in its most basic definition, is effective delegation. The new twist that upper management has been trying desperately to achieve, is to involve the lowest level of employees in the decision-making process while making them responsible for the results of their decisions. There have been many documented examples of anxiety, mistrust and complacency in employees when this wave of "new-and-improved, successful management strategies" have been suddenly thrown upon them. Change of any kind will usually inspire resistance, especially when you are talking about extracting power from management to place in the hands of "subordinates." There are obvious methods to achieving the results that the stakeholders of an organization demand through empowerment. Increases in profitability, productivity, creativity, and a shorter time-to-market are all feasible results of empowerment. In fact, "empowerment is an extremely cost-effective means of bringing about desired changes in performance and operational effectiveness." It takes only a stout devotion of the entire organization, from the top levels downward. That's all. There are, however, key factors to its success. One of the most important key elements to take into account is the need for extensive organizational preparation to achieve effective implementation. By preparation, I mean an organizational-wide commitment to preparing both management and its staff for the changes... ...n to the company. While global change is driving companies to empowerment, and similar philosophies like self- managed team-based arrangements, total quality management, it is important to note that no one philosophy is entirely correct, or incorrect. By combining the best of what these philosophies have to offer and adjusting, to the best of your ability, you corporate culture to facilitate them, you are able to reap the rewards of currently suggested management ideologies. To expect them to work over night is ludicrous, however. These things do take time, because remember, you dealing with human beings here who don't like change. Be patient, persevere; it will be worth the effort. In sum, through cooperation, perseverance, and much patience, you might be able to develop an empowered atmosphere at your company. Change dictates that old philosophies are no longer valid. Through thorough preparation, education, communication, and absolute commitment you might be able to develop empowerment techniques, but to truly reap empowerment's rewards, you must remember that employee motivation is the product of your reward system.

Prelude to Philosophy: What is Philosophy? Essay

List 4 reasons students often presuppose a low view of philosophy. 1. The image that one has to be super intelligent to do philosophy. 2. As a discipline, most students study it late in their academic development. 3. Most people don’t think it’s practical. 4. Most students don’t know what philosophy is or how it can benefit them. Know Socrates’ quote: What is the unexamined life? What did he mean when he said it wasn’t worth living? The quote: â€Å"The unexamined life is not worth living.† Socrates didn’t mean that people have no value, or should be executed if they lived unexamined lives. Humans are unique in the animal kingdom; we have the ability to reason and reflect about everything. What he meant was: To live the unexamined life is to live less than a fully human life; not living life the way we were created to live. Know the etymology of the word â€Å"philosophy.† The combination of two Greek terms: phileo and sopos. Phileo means â€Å"love†, sophos means â€Å"wisdom†. Know the working definition of â€Å"philosophy† and explain each of its elements. Philosophy is the critical examination of our foundational beliefs concerning the nature of reality, knowledge, and truth, and our moral and social values. List and explain each of the 6 characteristics under the description of philosophy. 1. The relationship between philosophy and facts: philosophers are generally more interested in what lies behind the facts, their meaning, significance and veracity, than in the facts themselves. 2. The importance of method in philosophical investigation: why someone believes something more so than what they believe. 3. clarification: clear thinking is imperative in finding truth. Two enemies to clear thinking is ambiguity and vagueness. 4. Philosophy examines and evaluates everything; nothing is  taken for granted: Every belief and idea is open to critical examination. Clarification and justification are required before accepting any belief to be true. 5. Philosophy is usually concerned with foundational issues that have been perennial throughout the history of humankind. 6. Philosophy often appeals to systems of principles or guidelines regarded to be true: either reject new claim to be true or adjust system to adapt to the new claim. Philosophers build systems of beliefs and philosophical examination doesn’t begin from a neutral position. Contrast and compare philosophy with religion, science, and art. How are they different and how are they similar? 1. Philosophy and Religion: (compared) Both search for the ultimate – that which has the ultimate meaning and value, the one thing that unifies everything and from which everything finds it’s meaning and origin. (contrasted) Religion usually appeals to some authoritative revelation to discover the truths about the ultimate; philosophy uses rational inquiry in attempting to understand the ultimate. A spiritual aspect normally isn’t found in philosophy. 2. Philosophy and Science: (compared) Both try to understand reality in a methodical fashion. They both use observation and appeal to evidence to support their conclusions. They both derive criteria, hypotheses, and theories that they apply to specific situations to discover the truth about reality. (contrasted) Science generally examines that part of reality associated with the senses, the physical world, philosophies field extends outside of physical reality to what lies beyond. Also, science deals with first-order questions about reality, philosophy deals with second-order questions about disciplines like science. 3. Philosophy and Art: (compared) artists often use their medium to express philosophical ideas, they both also often deal with similar topics, and artists capture what some modern philosophers promote. (contrasted) Art usually only coveys a particular philosophical view, whereas philosophy seeks the rational justification of a view. Philosophy argues for a view, art expresses it. Art is concerned mostly with structure, philosophy is concerned mostly with content. Explain the value of experiential knowledge in distinction to propositional knowledge. Experiential knowledge enhances our understanding beyond what  propositional knowledge can convey. Philosophy: Examining life; love of wisdom. Unexamine Life: Going through daily/routine activities/life, without thinking about what you’re doing and why you’re doing it; going through the motions of life without making the effort to reflect and think about what life is about. Normative Claim: Makes a claim about some actions persons ought to do. Socrates’ â€Å"unexamined life† claim was a normative claim. Wisdom: Wisdom has less to do with how much one knows and more to do with how one uses the knowledge they have. Wisdom is knowledge applied; using the knowledge one has in a way that benefits life. Critical Examination: To analyze. Clarification: To determine what something means. Justification: Addresses the questions: Is this true, and are there good reasons to believe it’s true? Evaluation: Determines the significance or value of the idea. Presuppositions: Beliefs people usually don’t think about or try to prove. They are assumptions people hold about themselves and the world, without knowing which they would not be able to arrive at any other knowledge. Foundational Beliefs: Central and fundamental beliefs, the core of all other beliefs. First-Order Discipline: A field that directly studies reality. Second-Order Discipline: A field that studies the methods and presuppositions of first-order disciplines. It’s not interested in the conclusion but the  means used to arrive at the conclusion and the presuppositions held while attempting to answer the question. Ambiguous: When there is more than one possible meaning. Vague: When the meaning is not clear. Worldview: A comprehensive system of beliefs that functions, first as an explanation and interpretation of the world and, second as an application of that system to the way people live and the values they hold. Scientism: The notion that scientific knowledge is the only kind of knowledge there is. Propositional Knowledge: Consists of beliefs that can be formulated and conveyed in propositions. Experiential Knowledge: Knowledge gained through experiencing something. Rational Animal: Humans.

3 Cases of Semicolon Overkill

3 Cases of Semicolon Overkill 3 Cases of Semicolon Overkill 3 Cases of Semicolon Overkill By Mark Nichol Semicolons serve a useful function in helping distinguish between elements of complex sentences, but lengthy sentences with long phrases do not necessarily require the support semicolons provide. These three sentences demonstrate unnecessary application of the semicolon as a comma on steroids. 1. Electrical shock may cause serious burns; injuries to internal organs, such as your heart; and even death. Semicolons should generally be employed as strong commas when elements of a list themselves include lists or otherwise include commas of their own. Here, however, the sentence construction is clear and simple; â€Å"such as your heart† is obviously part of the list element pertaining to injuries to internal organs (and doesn’t necessarily need to be set off from the rest of the phrase anyway): â€Å"Electrical shock may cause serious burns, injuries to internal organs, such as your heart, and even death.† 2. Examples of enhancements might include reporting on the status of critical enterprise risks; changes in key external variables impacting the validity of the organization’s strategic assumptions; significant emerging risks; the capabilities for managing other important business risks; and the status of initiatives to improve capabilities. The elements of this list are wordy but not complex, so â€Å"supercomma† semicolons are an excessive measure: â€Å"Examples of enhancements might include reporting on the status of critical enterprise risks, changes in key external variables impacting the validity of the organization’s strategic assumptions, significant emerging risks, the capabilities for managing other important business risks, and the status of initiatives to improve capabilities.† 3. The basketball star’s legendary moves- aerial assaults; triple-clutch reverse layups; facials on seven-footers; one-handed rebounds or ball fakes; opposing shots stolen from the sky; big-game buzzer beaters at any time- couldn’t be replicated. As in the previous example, the use of semicolons in this sentence is overkill: â€Å"The basketball star’s legendary moves- aerial assaults, triple-clutch reverse layups, facials on seven-footers, one-handed rebounds or ball fakes, opposing shots stolen from the sky, big-game buzzer beaters at any time- couldn’t be replicated.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Creative Writing 10150 Idioms About Meat and Dairy ProductsHow to Punctuate Introductory Phrases

Why Tall Presidential Candidates Tend to Win

Why Tall Presidential Candidates Tend to Win During one of the Republican presidential debates before the 2016 election, the web search company Google tracked what terms Internet users were searching for while watching on TV. The results were surprising. The top search wasnt ISIS. It wasnt Barack Obamas last day. It wasnt tax plans. It was: How tall is Jeb Bush? The search analytics unearthed a curious fascination among the voting public: Americans, it turns out, are fascinated with how tall the presidential candidates are. And they tend to vote for the tallest candidates, according to historic election results and research into voter behavior. So, do the tallest presidential candidates always win? Taller Presidential Candidates Get More Votes   Its true: Taller presidential candidates have fared better through history. They havent always won. But they were victorious in a majority of elections and  the popular vote about two-thirds of the time, according to  Gregg R. Murray, a  Texas Tech University political scientist. Murrays analysis concluded that the taller of  the two major-party candidates from  1789 to 2012 won 58 percent of presidential  elections and received the majority of the popular vote  in 67 percent of those elections. The notable exceptions to the rule include Democrat Barack Obama, who at 6 feet, 1 inch tall won the 2012 presidential election against Republican Mitt Romney, who was an inch taller. In 2000, George W. Bush won the election but lost the popular vote to a taller Al Gore.   Why Voters Favor Tall Presidential Candidates Taller leaders are seen as stronger leaders, researchers say. And height has been particularly important in wartime. Consider  Woodrow Wilson at 5 feet, 11 inches, and Franklin D. Roosevelt at 6 feet, 2 inches.  Ã¢â‚¬Å"In particular, during times of threat, we have a preference for physically formidable leaders,† Murray told ​​The Wall Street Journal in 2015. In the research paper  Tall claims? Sense and Nonsense About the Importance of Height of US Presidents, published in Leadership Quarterly, the authors concluded:   The advantage of taller candidates is potentially explained by perceptions associated with height: taller presidents are rated by experts as greater, and having more leadership and communication skills. We conclude that height is an important characteristic in choosing and evaluating political leaders.Height is associated with some of the same perceptions and outcomes as is strength. For example, individuals with taller stature are perceived as better leaders and attain higher status within a wide variety of modern political and organizational contexts. Height of the 2016 Presidential Candidates Heres how tall the 2016 presidential aspirants were, according to various published reports. Hint: No, Bush wasnt the tallest. And a note: the tallest president in history was Abraham Lincoln, who stood 6 feet, 4 inches - just a hair taller than Lyndon B. Johnson. Republican George Pataki: 6 feet, 5 inches (quit the race)Republican Jeb Bush: 6 feet, 3 inches (quit the race)Republican Donald Trump:  6 feet, 3 inchesRepublican Rick Santorum:  6 feet, 3 inches (quit the race)Democrat Martin OMalley: 6 feet, 1 inch (quit the race)Republican Ben Carson: 5 feet, 11 inchesRepublican Chris Christie:  5 feet, 11 inches (quit the race)Republican Mike Huckabee:  5 feet, 11 inches (quit the race)Republican Bobby Jindal:  5 feet, 10 inches (quit the race)Republican Marco Rubio:  5 feet, 10 inchesRepublican Ted Cruz:  5 feet, 10 inchesRepublican John Kasich:  5 feet, 9 inchesRepublican Rand Paul:  5 feet, 9 inchesDemocrat Bernie Sanders:  5 feet, 8 inchesDemocrat Hillary Clinton:  5 feet, 7 inchesRepublican Carly Fiorina:  5 feet, 6 inches (quit the race)

MGMT499 1 DB Research Paper Example | Topics and Well Written Essays - 250 words

MGMT499 1 DB - Research Paper Example Jeff Bezos is also another aspiring leader. The leader is the chief executive officer of Amazon. The CEO is achieving significant transaction deals. The director bought The Washington Post, and Amazon is yielding billions of returns. The leader also stated that Apple is testing drones that will be useful in making delivering products to the customers within thirty minutes. The chief executive of Apple, Tim Cook, is an uninspiring person according to the Business Insider and the Benzinga journals. The CEO is the reason the Apple Company is experiencing too many employee departures. The other leader, who is uninspiring, is the Cuban president Raul Castro. The reason is underlying the statements that the leader is said to be reluctant and appears to be ruling in an incompetent way. The reference also leads to many people questioning his ability to govern. The person who appointed the leader, Mr. Fidel, is the one who pointed out that Raul is poor in delivering any speech. The president also is incapable of delivering real messages to reporters especially those who are from foreign countries (Latell, January 21,

Creating Shared Value Project Essay Example | Topics and Well Written Essays - 1000 words

Creating Shared Value Project - Essay Example In the past few decades, sustainable nutrition was proposed, with a dietary recommendation that would lead to healthier consumers. However, little attention has been paid to sustainable nutrition. With the growing academic knowledge on the environmental and eco-system degradation, renewed attention has been directed towards sustainability, particularly in our diets. Thus, the society has acknowledged that sustainable principles for nutrition are urgently needed to address nutrition and food security. Ensuring sustainable diets require the development of strategies and policies towards sustainable food production and consumption. Addressing nutrition needs of the rapid growing population, food systems have under transformation toward more efficient ways of utilizing the resources and effective food consumption methods. Currently, Food and Agriculture Organization (FAO) activities to ensure sustainable nutrition focus on food production, food consumption, and nutrition security. This will help in providing eco-friendly food recommendation to the consumers to understand what the requirements for an environmental sustainable food system are. Even though food is defined in the Millennium Ecosystem Assessment, nutrition is seldom dealt with to determine the nutrients contained in a whole diet. Nutrients and diets are essential, as ecosystem services to increase the awareness of nutrition as a concern for the environment, and to assist in improving and understanding the idea of sustainable diets (Hasler, 2000). Sustainable nutrition along with education policies is significant to the achievement of the goals of sustainable development. In addition, it acts as a link connecting the nutritional well-being of the individual and community. Sustainable nutrition can also address the consumption of food with lower water and carbon. It can also promote the utilization of food biodiversity such as traditional and local foods with more nutritional rich